| Operating purpose | Focused complete lead operation | Expanded growth and campaign operation | Full standalone AMC command platform | Oversight across multiple Tier 3 operations |
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| Public website | Professional focused website | Expanded sales and campaign-ready website | Full public platform with advanced operating depth | No replacement website; connected systems keep their own sites |
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| Lead Center | Core lead directory and profiles | Expanded lead context and workflow visibility | Full lead intelligence and operational depth | Portfolio-level visibility; detailed leads remain in each Tier 3 |
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| Funnels and lead paths | One focused funnel and primary lead paths | Multiple funnels, offers, and conversion paths | Advanced funnel construction and operating control | Cross-system visibility rather than funnel construction |
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| Assessment capability | One configured assessment | Expanded assessment and campaign use | Full assessment construction and management depth | Portfolio visibility into connected activity where supported |
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| Resources and lead magnets | One prepared resource experience | Multiple resources and delivery paths | Full resource and data-magnet platform depth | Oversight across connected Tier 3 systems |
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| Data magnets | Available as custom expansion | Available as custom expansion | Core configurable data-magnet platform | Portfolio reporting across connected systems |
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| Email communication | Manual composer, templates, drafts, and follow-up | Expanded campaigns and communication depth | Full communication command capability | Higher-level visibility; sending remains inside each Tier 3 |
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| SMS communication | Included as a core capability | Included with expanded automation depth | Included with full command depth | Connected-system visibility; operation remains in each Tier 3 |
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| Automated campaigns | Focused email and SMS follow-up | Multiple campaigns and broader automation | Full campaign construction and operating control | Portfolio visibility across connected campaign activity |
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| Scheduling | Core scheduler and appointment workflow | Multiple appointment types and expanded workflows | Full scheduling operation and advanced controls | Cross-system appointment visibility where connected |
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| Content platform | Optional Blog Lite | Blog Lite included; full platform available as expansion | Full content platform included | Connected-system content visibility where supported |
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| Analytics | Core lead, source, activity, and delivery visibility | Broader campaign, funnel, and conversion reporting | Advanced analytics, operational intelligence, and Metric Lab | Portfolio metrics and cross-system reporting |
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| Administration | Focused operating interface | Expanded administration and workflow depth | Full command administration and construction tools | Separate secure dashboard, login, navigation, and system directory |
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| Security and permissions | Secure role-based operating foundation | Expanded operational permissions | Full security, role, audit, and command depth | Separate oversight access across connected deployments |
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| Maintenance and support | Managed focused-system care | Expanded platform care and monitoring | Full operating-platform care and monitoring | Portfolio oversight plus care for connected Tier 3 systems |
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| Standalone operation | Yes | Yes | Yes | No — requires at least two Tier 3 systems |
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